After assessing the challenges posed by modern retail trade, the constantly changing and growing expectations of customers, we present the essential steps that must be taken by the heads and managers of merchandise groups in order to effectively manage product categories and ensure maximum turnover, profitability and growth indicators in each product category. We will reveal the key instruments (XLS) that management must use to manage product categories. We'll look at the direct link between category management and point-of-sale KPIs. We'll delve into what can give you a competitive edge in category management in today's commerce.
- What is category management and how to formulate a strategy?
- The role of the commercial manager in category management?
- How to ensure smooth work with categories using data?
- The role of category management for key indicators
- Category planning and management on a daily basis