The purpose of the course is to clearly set priorities for trade marketing companies and refine the instruments that, taking into account the specifics of the client, are the most suitable for the trade niche, the competitive environment, the company's set strategy and targeted indicators.
- What is the path to the user?
- How will we go this way?
- Which advertising channels should be used?
- The place of trade and how to respond to our positioning in it?
- Competitors' actions, their monitoring and our reaction.