The course is intended for managers of retail chains who participate in the sales process on a daily basis and create communication with the final buyer. During the course, we reveal how to properly analyze PRMO actions, clearly define evaluation criteria. We reveal a simple and effective methodology for making quick and necessary changes in the current PROMO strategy, taking into account the history of results and the changing market.
- PROMO objectives and their determination
- PROMO results and their evaluation in order to change and not repeat mistakes
- Effective promo is not necessarily maximum, frequent promo
- PROMO planning by monitoring competitors and user actions
- PROMO types according to the goals
- Long-term and short-term PROMO
- PROMO plan and its preparation
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