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PROMO - What is a PROMOTION that will give results? Let's not shoot blank cartridges.

We take a practical look at PROMO planning and possible strategies. Promo is not just a discount for a product, a reaction to a competitor's action. What matters is 2023, the year of maximum competition. How to have maximum short-term and long-term ROI from your PROMO actions?

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The course is intended for managers of retail chains who participate in the sales process on a daily basis and create communication with the final buyer. During the course, we reveal how to properly analyze PRMO actions, clearly define evaluation criteria. We reveal a simple and effective methodology for making quick and necessary changes in the current PROMO strategy, taking into account the history of results and the changing market.
- PROMO objectives and their determination
- PROMO results and their evaluation in order to change and not repeat mistakes
- Effective promo is not necessarily maximum, frequent promo
- PROMO planning by monitoring competitors and user actions
- PROMO types according to the goals
- Long-term and short-term PROMO
- PROMO plan and its preparation

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6 hour session with client. VIDEO conference

1400 €