Project start: 2020.02
Project Completion: Ongoing
In order to improve the essential indicators of the company's activity (turnover, margin, turnover of goods, ROI in the field of marketing, indicators of consumer loyalty), a full activity audit was performed, the efficiency of the commercial, marketing, and sales departments was evaluated, and a detailed action plan was prepared to achieve better, targeted indicators.
After the audit, staff training is carried out to optimize and improve operational activities. Modern data analysis and evaluation practices are being implemented in the retail network, detailed operating budgets are being prepared, enabling the efficient expansion of the retail network and improving the results of already existing retail outlets.
Achievements:
8% improved ROI on marketing investment
More than 20 thematic trainings for administration staff on marketing, commerce, product category management issues were carried out
A clear company strategy was created in the sales and marketing sections, and detailed strategy implementation plans were prepared
The Private Label project has been launched and is being successfully implemented in order to improve profitability indicators and manage the assortment more efficiently.
Initiated and successfully developed product import project (created internal structure, assortment, new purchases are made)
The structure of the marketing department was transformed, modern advertising instruments were introduced in order to improve advertising efficiency indicators
