Audit of the company's strategic line, assessment, development direction chosen and financial goals set. Taking into account the company's production base and evaluating the competitive environment, the company's strategy and the most important measures to ensure the ambitious growth rate are clearly laid out.
An activity plan, marketing strategy, detailed budgets for each brand in the client's basket are prepared together with the client's team.
Together with the client's team, the plan was implemented, new products, brands, and strategies for their introduction to the market were developed.
Achievements:
- More than 100 new products have established themselves in the market, most of them have become category TOPs
3 new brands were created and entered the Lithuanian market
Completely renewed TOP brands occupying leading positions in their categories in the Lithuanian FMCG segment (tea)
A new product line was introduced, which won the TOP position (according to sales) in the Food Supplements market within 1.5 years.
Created / tested 4 online stores. 2 of them are working successfully so far.