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PROMO AND MODERN APPROACH

PROMO - What is a PROMOTION that will give results? Let's not shoot blank cartridges.

We take a practical look at PROMO planning and possible strategies. Promo is not just a discount for a product, a reaction to a competitor's action. What matters is 2023, the year of maximum competition. How to have maximum short-term and long-term ROI from your PROMO actions?

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